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Episode details

Having rubbish content is like trying to put lipstick on a pig” – Thea Cowie from 99Content

Thea Cowie is the editor and content marketing guru from 99Content who understands the importance of using content marketing to make your business’ brand really shine.

In today’s episode we explore all of the components that make up great content marketing and how you can implement these best practices to provide consistent, engaging and personalised content that will continually add value to your current and future clients and in turn, your bottom line.

During this exciting and comical Q&A discussion, Thea gives us the low down on the following:

  • How the Financial Services Industry has embraced content marketing
  • Why having good quality content is critical for successful content marketing
  • The do’s and absolutely do not’s of content marketing
  • Free online programs to help amplify the quality of your images and visuals
  • Traditional vs. Progressive advisers and how content marketing can benefit both
  • How to outsource content creation when you are not a natural writer (it’s really easy!)
  • How injecting your personality into your content is going to make you stand out from the crowd
  • Guest posting, the best types of content to create and how much time you should spend creating it…

…and much more!


There’s a piece of content on the internet for just about every topic. How are you going to ensure you position yourself as an expert in your industry and provide clients with quality, value added content to best help them through their financial journey?

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